The Business of Authority

How to make an application process for your service(s) work for you

When you want to use an application process to screen potential clients and group members.

The particular challenges applications present (and a few work-arounds).

Why conversion rates are much higher when using applications to “gate” your service.

How to use an application process to enhance the experience of your ideal clients and buyers.

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How to make a living while you’re making a difference.

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